Wednesday, July 29, 2009

Brief 40: Communicating Crop Biotechnology: Stories from Stakeholders

The human race has always been a storytelling species. From cave paintings outlining a successful hunt, to fairytales and the Brothers Grimm on our bedside. We have always been captivated by the spell of word weaving, conjuring up nitty gritty stories which bring us tales, fact or fiction, which are beyond our experiences in life. We love reading and hearing of stories which bring up experiences of others vividly, capturing us spell-bound, and bringing us knowledge from afar, enabling us to think and imagine out of the box of our daily grind and accept new knowledge from the experiences of others. The most recent ISAAA Brief captures this sentiment, on the communication of crop biotechnology by divulging and intimating the stories of various stakeholders and how it came to pass their involvement with crop biotechnology.

The Brief was written in a global cooperation between various knowledge centers under ISAAA, including MABIC, whereby Maha and I interviewed 9 individuals from various stakeholder groups to give a comprehensive overview of the effects of biotechnology in Malaysia. When we set out to write the articles for the brief, it was determined that the first priority is to vet the language used so that it would not be too academese for lay people, and not too simple that it would lose the information that would be conveyed.

The work ended up being a delicate tightrope where the outcome was a series of articles which should be considered as another part of the factual storytelling that we have as a culture.

The brief is downloadable from the ISAAA website, here.

Please also enjoy the short Youtube clip that we have created for the brief below. 

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