I am not
going to write about ethics and what religions say about new technologies. This
is one of our forte but not for this post.
Here, I
want to share a recent activity we organized using a religion platform to reach
to the public. Through our research we understand that religious concerns and
perspective are very important for a country like Malaysia, where everyone
upholds in one way or another religion of choice/birth. Religions play an
important role in almost everyone’s life and a number of decisions are made based
on one’s belief, varying from one religion to another.
However,
religious scholars do not have good understanding of biotech and it isn’t their
priority to address concerns on this subject unless, a crisis occurs. Government
agencies too do not engage religious scholars in their biotech communication
strategies.
So, we
decided to break the norm.
It all
started when I was approached by a Hindu based organization (Arulneri) to give
a talk on biotech to their youth to encourage them to pursue studies and
careers in biotech. I never imagined that it would be the biggest public
seminar for MABIC. What was meant to be a simple talk and Q&A evolved to
become a half day activity complete with talk on biotech, panel discussion, DNA
extraction session, and media interviews. What more with more than 150
participants – students, teachers, parents, religious scholars, and media.
Excitement
was in the air. The pathway towards getting into biotech and related programmes
at public and private universities, career prospects, safety of biotech
products, its potential and documented benefits, and impact to the environment
were the common questions from the audience.
The
audience was extremely contended with the knowledge gained on that day. And now
we have a number of invitations from teachers for similar seminar at their
schools. We were also featured on one of the programmes in Astro. (You can view the video here)
And the
lesson we learnt as biotech communicators – that we cannot impose biotech
communication onto religious scholars but we could use their platform to get
quality and readymade audience. Where else could you get 150 captive
participants?
By Mahaletcumy Arujanan
No comments:
Post a Comment